High school girls learn importance of personal branding during entrepreneur conference


On March 6, twenty-four local businesswomen mentored a group of 60 high school girls for the 10th annual It’s HER Business entrepreneur conference held at the University of North Florida.

Junior Achievement brought JA It’s My Future and adapted one of its lessons as “It’s MY Brand” to fit the conference theme.

Through self-reflection and creation of a personal logo, the girls explored the importance of building a positive personal brand for the future.

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The girls were reminded that their social media pages have an influence on their brand and reputation.

During the activity the girls thought about what their brand would look like if they had to draw it on paper. Once they sketched out their brands they presented to the group.

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It’s HER Business is a one-day conference that pairs women mentors with girls ages 15-18 enrolled in high school. It is designed to encourage financial literacy and help girls learn about starting businesses and managing personal finances through interactive games and hands-on activities.

The Junior Achievement lesson taught at this event is part of JA of North Florida’s JA Girl$ initiative, which empowers young women to take charge of their financial futures and live to their fullest potential.


For more photos, visit the It’s HER Business Facebook page.

For information about JA Girl$ and ways to get involved, please visit jajax.com.

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