JA Program Spotlight: JA Be Entrepreneurial

JA Program Spotlight - JA Be Entrepreneurial

JA Be Entrepreneurial®

Grades 9-12

Students learn about:

  • Advertising, competitive advantages, financing, marketing, and product development

Following participation in the program, students will be able to:

  • Recognize characteristics and practices of successful entrepreneurs.
  • Evaluate an entrepreneurial idea based on product, customer, and
    competitive-advantage criteria.
  • Demonstrate business-planning skills for venture start-up, marketing,
    financing, management, and ethical decision-making.

Program Spotlight-blog-description-JA Be Entrepreneurial

Session One: Introduction to Entrepreneurship

Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and participate in a product development competition.

Session Two: What’s My Business?

Students take on the roles of various entrepreneurs as they develop their product or service idea, and analyze sources of successful entrepreneurial ventures to select a product or service as the basis of their business plan.

Session Three: Who’s My Customer?

Student groups create and present advertisements to demonstrate how market needs and demographics contribute to successful entrepreneurial ventures.

Session Four: What’s My Advantage?

Students evaluate actual companies that have excelled in selecting and applying successful competitive advantages.

Session Five: Competitive Advantages

Students play a game that demonstrates effective competitive advantages and select the best for their own entrepreneurial venture.

Session Six: Ethics Are Good For Business

Students learn through case-studies how being ethical is good for business in the long run.

Session Seven: The Business Plan

Students apply the key elements of successful entrepreneurs to their product or services and complete a sample business plan.


Bring JA Be Entrepreneurial to your classroom!

At your invitation, we help arrange for business people and local community leaders to visit your classroom a few times or throughout the semester. Request JA Be Entrepreneurial for your classroom today at JAjax.com.

Become a JA Volunteer!

Join Junior Achievement’s national network of more than 213,000 volunteers and help students in your community connect the dots between what they learn in school and the “business of life”— work readiness, entrepreneurship, and financial literacy. Visit JAjax.com to learn how you can become a JA Volunteer.

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