Back to School 2017

Junior Achievement USA Surveys of Parents and Teens Show Cost of School Supplies Presents a Financial Challenge for Most Families

78 Percent of Parents Plan to Buy Back-To-School Supplies at Brick-and-Mortar Stores; Only 8 Percent will Shop Online

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A new survey from Junior Achievement USA (JA) shows that 78 percent of parents plan to buy their children’s back-to-school supplies at traditional retail outlets this year, with only 8 percent planning to do so online, and 13 percent responding “don’t know/not applicable.” In all, 60 percent of parents say that it is a challenge to afford school supplies, while 57 percent of teens say it is challenging for their parents or guardians to afford school supplies. Conversely, 40 percent of parents and 43 percent of teens say affording school supplies is not a challenge. The survey of 1,204 parents of school-aged children and 1,000 teens was conducted by ORC International for JA.

afford school supplies

In all, 64 percent of parents expect to pay less than $500 per child on back-to-school items (clothes and school supplies), while 72 percent of teens expect their parents or guardians to pay less than $500.

school supplies

Only 17 percent of parents and 16 percent of teens expect that more than $500 will be paid, per-child, for school supplies. Parents and teens responding “do not know/not applicable” came out to 20 percent and 12 percent, respectively.

buy school supplies

When it comes to buying school supplies, 58 percent of parents plan to buy them from discount stores, while 11 percent plan to buy from department stores. Office supply stores (5%), warehouse clubs (3%) and “other stores” (1%) are also on the list of places parents and guardians plan to shop.

Methodology

This report presents the findings of ORC International’s Online and Youth CARAVAN surveys conducted among a sample of 1,204 parents of school-aged children and 1,000 13-17 year olds.  These surveys were conducted live from June 29 to July 6, 2017, for the parents’ portion and from July 11 to July 16, 2017, for the teens’ portion. Respondents for this survey are selected from among those who have volunteered to participate in online surveys and polls.  Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated.  All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording, and response options.

About Junior Achievement of North Florida

Junior Achievement is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. Junior Achievement of North Florida has been operating in Jacksonville since 1963 and now includes a satellite office in Tallahassee. Through an innovative partnership between the business community, educators and volunteers, Junior Achievement of North Florida helps young people connect with relevant learning and the importance of staying in school. This collaboration resulted in 56,489 students reached during the 2015-2016 school year. To learn more about Junior Achievement of North Florida, visit http://www.JAjax.com.

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2017 Teens & Careers Survey by Junior Achievement USA

NEW RESEARCH REVEALS THE DIFFERENCES BETWEEN BOYS’ AND GIRLS’ CAREER AND COLLEGE PLANS AND AN ONGOING NEED TO ENGAGE GIRLS IN STEM

Junior Achievement & EY survey of 13-17 year olds shows teens are changing plans based on the economy; surprising 91 percent know their future field of study

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Both boys and girls ages 13-17 know what kind of job they want after they graduate from high school.

But, that’s where the similarities end according to a survey conducted by Junior Achievement and EY.

The data shows that career preferences are different when it comes to gender.

New research conducted on behalf of Junior Achievement and EY shows that a surprising 91 percent of teenage boys and girls ages 13-17 know what kind of job they want after they graduate from high school. That’s where the similarities between boys and girls end.

job after graduation

Teens today are giving a great deal of thought to their future careers, but gaps still exist between boys’ and girls’ interest in careers choice.

The data shows that career preferences remain drawn along gender lines, with more than one-third (36%) of boys pursuing careers in STEM vs. only 11 percent of girls. Twenty-six percent of girls plan to study for careers in the arts (vs. 10% of boys) and girls favor careers in the medical/dental field 24 percent to just six percent of boys.

Both boys and girls want to engage in meaningful work, yet meaning is in the eye of the beholder. For boys, fun and financial stability are essential. Girls, on the other hand, want to help people.

What appeals most to each (top three answers, ranked):

  • Boys on their dream jobs: Think it would be fun (28%), I’d be good at it (21%), I’d make a lot of money (17%)
  • Girls on their dream jobs: I would help people (25%), I’d be good at it (23%), I think it would be fun (20%)

 

appeals about dream job

Both boys and girls want to engage in meaningful work, yet meaning is in the eye of the beholder. For boys, fun and financial stability are essential. Girls, on the other hand, want to help people.

“While it’s encouraging to see teens today are giving a great deal of thought to their career aspirations, it’s surprising to learn that there are still significant gaps between boys’ and girls’ interest in careers choice. We hoped to learn that girls, for example, would be more attracted to STEM careers beyond medicine – related to science, engineering, computers and math – since there is virtually unlimited opportunity for talented and qualified professionals in these fields,” said Steve St. Amand, president of Junior Achievement of North Florida. “Our research shows that one-in-five JA alumni works in the same field as the JA volunteer mentor they had in school. Because role models are critically important, we are placing greater emphasis on getting STEM professionals to volunteer for JA classes.”

 

Students Know Money Matters

Personal or family economics and the status of jobs in America are changing 52 percent of students’ college plans. Teens’ altered plans include, for example, expecting to work and go to college at the same time or to attend a less expensive state school or community college. And, 85 percent of teens expect to pay for some or all of their education, whether through loans, scholarships or jobs.

Knowing this, it is surprising that while about three-fourths (73%) of teens’ high schools offer resources to help kids understand the costs of school and training, only one in three (33%) of students takes advantage of those programs.

 

From Passion to Preparedness

The workplace aspirations that influence boys’ and girls’ choice of career also differ:

  1. Ability to have a meaningful career and a family (52% of girls vs. 46% of boys)
  2. Ability to do something meaningful for the community/society (45% of girls vs. 33% of boys)
  3. Flexibility in work schedule/location (39% of boys vs. 36% of girls)
  4. Professional advancement to become a leader/expert (29% of boys vs. 23% of girls)

 

Virtually all teens picture a conventional route to their dream job: accepting paid/unpaid internships, volunteering for like-minded organizations or starting out in a related field. However, boys prioritize wanting to gain technology skills, while girls expect relationship building and teamwork to help them most in the workplace.

influence in career

Parents, society/pop culture, and class/teacher are the top three influences for teens and career choices.

The skills teens want to learn to prepare for their dream jobs includes technology skills (54% boys vs. 27% girls), relationship building and collaboration (50% girls vs. 31% boys), speaking and giving presentations (39%), analytical/critical thinking (34%), business knowledge (26%) and writing (16%).

“The research findings around gender differences related to career skills and workplace aspirations further validate the importance of building a supportive and inclusive culture where diverse thinking and experiences are not only encouraged, but valued as we introduce the next generation of purpose-driven workers into the workforce,” said Gary Kozlowski, Partner, Ernst & Young LLP, who leads a network of EY leaders serving on more than 40 local JA boards across the US, Canada and the Caribbean. “It is a privilege to work with JA USA to mobilize EY professionals to serve as mentors in schools and classrooms. Our colleagues appreciate the opportunity to give back and support JA’s mission of fostering financial literacy, entrepreneurship and work readiness skills – a meaningful way for EY to demonstrate our commitment of building a better working world.”

Other Data Points

  • Only nine percent of boys and girls aspire to start their own business.
  • Only seven percent of boys and girls have chosen to work in public service.
  • The three top influences on career choices are parents and societal influences/TV/media, followed by a class or teacher.
  • In this survey, careers in STEM were further defined as scientist, researcher, computer programmer, engineer, physicist.
  • In this survey, careers in the medical/dental field were further defined as doctor, nurse, veterinarian, dentist, physical therapist.
  • In this survey, careers in the arts were further defined as musician, actor, artist, writer.

 

Methodology

This report presents the findings of ORC International’s Youth CARAVAN survey conducted among a sample of 1,000 13-17 year olds.  This survey was live from February 28 to March 5, 2017.

Respondents for this survey are selected from among those who have volunteered to participate in online surveys and polls.  Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated.  All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options.

 

About Junior Achievement USA®

(JA) Junior Achievement is the world’s largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches more than 4.8 million students per year in 109 markets across the United States, with an additional 5.8 million students served by operations in 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. Visit http://www.ja.org for more information.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.   EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.   This news release has been issued by Ernst & Young LLP, a member firm of EY serving clients in the US.